Gant's Analysis

 What are the key points from Gant's analysis about Working Title in this article?

At first Gant describes 'Working Title' as the winner. They have occupied two slots in the charts with the films 'Everest' and 'Legend'. There was some worry at the company due to Universal and StudioCanal setting dates for release only one week apart although there was no problem as the are both successfully coexisting in the market. 

What 'rule' is Gant famous for, how does it work, and can you find an example in the current or recent UK/US box office which demonstrates this?

Into the Woods (Rob Marshall, 2014)

$50m budget, global box office by end January 2015: $165m. US box office: $125m. UK box office: £7.3m. 

IMDB; the-Numbers; BoxOfficeMojo; Wiki; Charles Gant's UK column late January 2015; Ben Child's US box office analysis;

There is a greater multiple than x10 when comparing US and UK box office, but the general point of the vastly larger scale can be seen. There may seem a bit of a mystery then as to why there is less than x10 the screens, but this reflects the much higher ticket prices typically charged in the US (2800 screens v 500). The film is unusual in one regard though: around 75% of the global take is from the USA alone; this has been typically around 50%, but recently has been declining to nearer 40% as China's cinema industry in particular grows in scale.