My Company Ident

•       I started in Adobe Illustrator, where I chose a suitable font, Gotham, for my logo. I centered the text, converted the text to outlines and scaled up JAY R so that it was the same width as PRODUCTIONS.

•    I copy and pasted the logo. I then used the pathfinder tool to cut out the logo from a black rectangle.

•    I then exported this as a PNG (I chose PNG because it allows you to have transparent parts of the image.

• I also exported the image with the white logo on a black background.

•  I found some royalty free footage of camera flashes.

•   I then imported the video footage and the PNGs I had created into Premiere Pro and layered them on top of each other so that the camera flashes could only be seen through the cut out sections.

•     I added the sound of camera flashes from a sound bank.

•   I then used a fade to transition from the cutout image to the white logo image.

     Overall I am very happy with the way my ident has turned out. I feel that it looks professional and fits the conventions of a professional production company ident very well.